Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Spiked tires

I'm not sure whether the Qtire is named after Q the gadget guy of James Bond movie fame, but it would be entirely apt.

These new tires use a patented all-weather technology that enables studs to be extended from the surface in snow and ice, yet lie below the tread when not required. The retractable studs are operated by an air bladder that pushes them out from inside the tire when needed, and deflates so the studs retract when not needed. The tires are not entirely maintenance free — the bladder needs to be refilled with air after the studs have been deployed around 50 times — not much effort for a significant improvement in safety.

Hoping they incorporate blast mode, so I can ejects the spikes in the path of the CHP on my tail.

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