Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Pixels, the new plywood

The 1951 Mies van der Rohe designed Farnsworth House is an undisputed icon of 20th century modern architecture. I've always lusted after this structure, so I was happy when these exquisite photos turned up in my inbox. But just as I found myself getting all warm and cozy with the images, I noticed the text below:

  • Trees are made with Onyxtree.

  • The total poly count comes to approx. 10 billion. 1.34 billion for trees, 8.4 billion for grasses, 270k for house, 550k for furniture.

  • Renders took roughly 6 hrs each @ 2200px

  • Rendered with vrayphysicalcamera, vraysun, HDRi environment

  • VRayenvironmentfog was rendered as a separate pass and screened over in photoshop

  • Final colour corrections made in Adobe Lightroom


So, for a second time in less than two weeks, I was having a hard time separating reality from, well, digital reality. I can't imagine a traditional photo of the house could look any better than these renderings. Oh, the detail: dirt under the eaves, dappled light on curtains, swaths of freshly mown grass.

View the hi-res images on digital artist Peter Guthrie's Flickr set.


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