Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Rephotography

Rephotography is the act of repeat photography of the same site, with a time lag between the two images; a "then and now" view of a particular area. Some are casual, usually taken from the same view point but without regard to season, lens coverage or framing. Some are very precise and involve a careful study of the original image.

The founding work in this style was the Rephotographic Survey project, conceived in 1977 by the project's chief photographer, Mark Klett. (I was fortunate to be able to work with Mark and Without Walls to design anĀ interactive exhibit for the Legion of Honor in San Francisco.)

Long the domain of professionals, rephotography is now mainstream, as you can see in these beautiful compositions.

Reader Comments (11)

Hello Rylander, great information aired.

should this rephotography of a location or a thing include the printed photo of the past?

I have seen few rare and catchy photographs that gives a comparison side by side; past to present. Latest technology of GPS helps to precisely frame the subject.

Thanks.

February 9, 2010 | Unregistered CommenterDani Gorgon

I've seen it presented both ways. The traditional method is side by side, but the "photo within the photo" is a fun way to contrast the images.

For the Klett exhibit I worked on, we overlayed the old older image directly on top of the newer image. And since we were working with digital media, we were able to create a "time slider" which let the viewer control the opacity of the top image. So by sliding the control the right, the top image would start to disappear, revealing the older image below.

February 9, 2010 | Unregistered CommenterMichael Rylander

brilliant ideea: reload history in present. nice composite.

February 10, 2010 | Unregistered Commentercb

I saw Mark Klett & Byron Wolfe speak at the Phoenix Art Museum last year for their show "Charting the Canyon" using this style. I am fascinated by the relationship of photography with time and space. Thanks for sharing!

February 10, 2010 | Unregistered CommenterJesse Tallman

@ Jesse. That sounds like a fascinating talk. Wished I could have heard it.

February 10, 2010 | Unregistered CommenterMichael Rylander

Very nice. I love this approach to uniting the past with the present. Thanks for sharing.

These absolutely rock. Great concept! Needed today more than ever.

February 11, 2010 | Unregistered CommenterMark Hellevik

Very cool! These work not only as time contrasts but as interesting compositions as well.

February 15, 2010 | Unregistered CommenterDan Reich

Have you any idea of a program that will produce these "Time Slider" views, I've seen this done many times but have been unable to find a stand alone program that will allow me to do this.?

December 25, 2010 | Unregistered CommenterIan Bourbonneux

Hi Ian,

It's not polished, but Photoshop would allow you to easily fade between two layers. Also, most video editing apps would work well. iMovie or Final Cut Pro come to mind. Simple cross dissolve between your two images to see the effect. Hope this helps.

December 31, 2010 | Registered CommenterMichael Rylander

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