Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Phantom HD



I've heard that the camera in the iPhone 50G (available January 2019; pre-orders late 2018) is going be sweet. But until then, we'll have to make do with the the Phantom HD Camera ($118,000). It's jaw-dropping specs include ISO 640 sensitivity, the ability to achieve 35mm depth-of-field, up to 32GB of in-camera memory with hot-swappable CineMag flash memory magazines for up to 512GB, compatibility with 35mm accessories, an 11-stop dynamic range, 14-bit sensor depth, and a maximum resolution of 2048x2048. But what really tickles my rods and cones is it's ability to capture slow-motion gems like the video below.

Reader Comments (2)

Absolutely wonderful...as a commercial photographer many years ago and as a dog lover...it's perfection!

April 7, 2010 | Unregistered CommenterAlan Bennington

Agreed. I could (and have) watched this spot many times.

April 8, 2010 | Unregistered CommenterMichael Rylander

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