Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

Recent
Connect

Subscribe to RSS
Follow me on Twitter
See my books at Blurb

Rube Goldberg video



Yes, this video features complex devices performing simple tasks in convoluted ways. No, it wasn't easy to make.

In an exclusive interview with Gigwise, OK Go bassist Tim Nordwind said the band attempted to shoot the video sixty times over two days, and only succeed three times all the way through.

"The frustrating part would be getting half way through and then something doesn’t trigger," he said.

"And because the setup time took so long once you got about half way through you started to get really excited because you think ‘Oh my God, this thing is working’, and then the paint can doesn’t get triggered to knock off the red trash can and you’re like ‘Oh fuck’."

Reader Comments (2)

March 10, 2010 | Unregistered CommenterDavid Best

That is a beauty.

March 11, 2010 | Unregistered CommenterMichael Rylander

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>