Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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The National axe

First off, I can't claim to be a rabid hockey fan. And I'm certainly not an axe guy, though I've split a few logs in my time. So what is it about this offering from Best Made Company that makes me want reinacarnate into a burly Canadian who divides his time between felling trees and humiliating the U.S. Olympic team? For a mere $500 + shipping, and a one way ticket to Yellowknife, I'd be on my way.

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