Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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We are happy to have known you

This news story from CNN has been making the rounds, but in case you missed it:

Leslie Buck, designer of New York City's iconic blue-and-white coffee cup, died Monday at home in Glen Cove, New York. He was 87 years old. Before there was a Starbucks on every corner, New Yorkers would stop into one of the city's many Greek-owned diners for their morning caffeine. They would most likely exit clutching Buck's famous "Anthora Cup" filled with steaming coffee.

The cup has made appearances in New York City TV shows and movies, from "Law and Order," to Al Pacino's 1989 film "Sea of Love."

Born Laszlo Büch in present-day Ukraine in 1922, Buck arrived in America a refugee of Nazi Germany after World War II. He lost his parents to the Nazis, but he survived Auschwitz and Buchenwald. His daughter describes him as a self-made man, "He came here with nothing, no parents, no job, no savings. He had nothing."

But that didn't stop him. "Because of what he suffered in the concentration camps he was somebody who really believed in respecting humanity, really was about loving your neighbor and respecting your neighbor," his daughter said.

It was this respect that led him to spend hours in the library, researching Greek history and design. He wanted to honor the heritage of the Greek diner owners who bought his products and gave him his livelihood.

His design features three steaming golden cups of coffee, and the essential phrase 'We are happy to serve you" bordered by two Greek Amphora vases. Buck's children say his Eastern European accent transformed "Amphora" to "Anthora," and that's how it's known today.

When Buck retired in 1992, the company printed 10,000 cups for him and his family with a slight change. The cups said, "It was our pleasure to serve you," as a farewell to the man who left his mark on the city that never sleeps.

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