Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Ciclotte Exercise Bike 

Designed by Milanese designer Luca Schieppati, Ciclotte reinvents the stationary bike.

"The concept of the Ciclotte was created from the need to introduce a design into everyday living, which could be a real expression of contemporary living where work and relaxation, exercise and entertainment share a single dimension, within fluid spaces where all objects can interact with one another,"  says Luca. A mouthful, to say the least.

As cool as the bike looks, I can't help but be reminded of those stainless steel trophy kitchens seen in Architectural Digest that won't see a single meal cooked in them. Ciclotte could be the perfect complement: you don't eat, so no need to work off the fat.

Reader Comments (1)

When I first saw this photo, I thought I was looking at something from the early 1900's industrial era - actually I thought it was the flywheel from a Hiedelburg platen press: http://tinyurl.com/27jdpsq

My personal opinion is that this could have been executed in a much more elegant and simple manner giving it a much more contemporary feeling. And I'm wondering if the designer ever considered the fact that a lot of us prefer the recumbent style exercise bike because of low-back issues.

June 3, 2010 | Unregistered CommenterDavid Best

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