Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

Recent
Connect

Subscribe to RSS
Follow me on Twitter
See my books at Blurb

999 bottles of water...

Sure, it’s idealistic, but Artefact’s proposed 999bottle would be a fantastic way to help visualize the impact of buying bottled water. The re-usable container sports dials which allow you to keep track of how many times you’ve re-filled the bottle.

While the dial keep tracks of the number of bottles you save – the app helps visualize the impact of your non-consumption: At 8 bottles, you will have amortized your initial purchase, 15 bottles is a stack about as tall as a giraffe.  At 147, the bottles you non-consumed have saved you $326 and 7 gallons of oil. Stacked on top of each other that would amount to a 15 story building.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>