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Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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DateFriday, May 11, 2012 at 8:51AM

Air Jordan by Tom Lane

Tom Lane’s slam dunk package design for a new limited edition ‘Year of the Dragon’ Air Jordan shoe. “What started out as a packaging job then snowballed after the first round of visuals. Eventually my work got incorporated into the shoe design, bag, some apparel, and a few more things to come.”

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