Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Bank Robbery 101

Architect Armin Blasbichler recently presented 21 of his architecture students at the University of Innsbruck with an interesting assignment. He asked them to “pick a bank in the city, study it, identify its Achilles’ heel and plan a bank robbery.” I’ll include the assignment statement below because it is incredible.

“The task: Develop a bank robbery plan for a bank branch within the city limits of Innsbruck. Use only information you find out yourself. Your alter-ego is your team mate, listen to what he/she says. Do not tell bank staff who you are and what you intend to do. Identify weak points of the chosen bank branch. Develop a concept to detract assets from the bank according to the weaknesses identified. Include action-, time-, and escape plan in a paper document of 70x100cm of size. Use graphic design techniques and text in order to provide a viable instructions manual document. Calculate or estimate the potential loss of assets.”

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