Over the past couple of months, Brand66 has gotten in a few fender benders, had its doors dinged in the parking lot, and the engine warning light has been blinking red. So I thought it was time for a bit of a makeover. This time around we’re trying out Squarespace. I’ve been eager to give this hosting/design service a try, since they offer an easy way for perfectionists to perfectionize to their heart’s content, without knowing too much code. After spending the last year with Wordpress, I have to say that changing styles and tweaking colors with Squarespace is easier. The interface is more intuitive and there’s a nice iPhone app, to boot. Gone are the myriad of Wordpress plugins (which some bloggers may miss). In my mind, Squarespace is very Apple-like: a curated experience that works beautifully, as long that experience appeals to you. In my case, I feel like I’m getting 90% of the functionality and customization of Wordpress, with much less hassle. So for me, the tradeoff is worth it. I’d be curious to know your experience with either platform.

Squarespace: the engine behind Brand66