Artist Gordon Young says he was inspired by nearby Blackpool Tower in Lancashire, England, with its Viennese ballroom, arabesque circus and Art Nouveau foyers.

At first sight, it appears as if the text is painted, but in fact each of the 160,000 letters has been individually cut from solid granite or blue concrete. The letters range in size from a few centimeters to over a meter so viewers can enjoy it both close up and from the viewing platform in the Blackpool Tower.