Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Compleat cup

Called Compleat, this paper cup design has a built-in lid with sipping spout.

The big idea is that it’s made from a single piece of paper, eliminating the need for a plastic top. Like similar cups on the market, the paper would be waterproofed so that it could be composted. Herman estimates that Compleat could ultimately save retailers money, since it’s just one piece (instead of the usual two) and can be sourced through a single supplier.

Let’s hope this design makes it to market soon.

 

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