Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Fibonacci on ice

Jim Denevan’s mission was to create the world’s largest work of art. His canvas? The world’s largest lake. Jim and his team decorated 9 square miles of the frozen Siberian lake with circles based on the Fibonacci sequence. The result is, in a way, less impressive than the process. Crew members had to brave sub-zero temperatures and hurricane-force winds. Some of the gusts were so strong, they actually blew away the art work. The project was recorded in a documentary and book.

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