Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

Recent
Connect

Subscribe to RSS
Follow me on Twitter
See my books at Blurb

Icon FJ series

As a friend aptly said, “Want it, don’t need it.”

Icon is bespoke utility at its best. High quality hand-built vehicles that combine classic styling with modern performance. These puppies exude fun. The attention to detail is phenomenal.

Seating for four with removable rear bench seat. Roll cage with bikini top and Baja style spare tire placement. 5.3 litre LS all aluminum V-8 producing 350HP and 350ft/lb of torque mated to a 4 speed automatic. Atlas 3.0 twin stick transfer case with 87:1 final crawl ratio. ICON Sport Brake package combines 14” front slotted and vented rotors, 6 piston calipers and 13” rears with 4 piston calipers. Dynatrac high rock pinion Dana 60 rear axle and Dynatrac Dana 44 with 31 splines in the front. Interior upholstered in Chilewich textile. AM-FM, CD audio upgraded with Bluetooth module for hands free calling. Lear jet sourced visors, hand knurled aluminum dash knobs, Bell & Ross inspired instrument cluster. Tuffy locking console between front passengers holds audio head unit as well as offering ample storage. All aluminum body powder coated in matte clear with Volcanic Black trim accents.

I guess I don’t know enough about auto manufacturing, but if I were a major auto company, I’d be all over this idea. Guitar companies have been doing it for years, producing “relic” models that are almost identical to their historical counterparts, but with the guts of new model. Why wouldn’t VW produce a 60’s VW bus, but with modern technology. Or 70’s hatchback. Sure, the new Beetle does this to a certain extent, but there are so many more classic models that we would love to drive. Imagine a Mercedes Gullwing hybrid, or a 1950s Ford F-100, or a…

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>