Toward the end of the Triassic Period, copywriter Tom Witt and I worked for advertising legend Ken Segall. First on the NeXT computer account and then later for Apple. Little did we know that whenever Ken stopped talking and got that twinkle in his eye, he was actually in the process of storing memories of Steve Jobs.

Fast forward to 2012 and now Ken has just published his first tome on the subject: Insanely Simple: The Obsession That Drives Apple’s Success. A book that takes you inside Steve Jobs’s world to show you how he enforced the rules of Simplicity — sometimes with humor, sometimes with brutality, but always with amazing success. I was honored to help with the design and editing, and I can say in all honesty, it’s a fascinating read. More info and links to the ebook version here.