Corinthians is one of the most popular soccer teams in Brazil, with over 30 million fans. To celebrate its 100th anniversary, Nike created more than just an ad campaign. They created a country. Players were featured on currency (that could be spent at Nike stores), passports were given to all residents, and one of world’s largest flags was unveiled at the games. The illustrations are beautiful. If you can tolerate the annoying announcer, the video below shows more of the campaign.