As Visual Designer Graham Shaw puts it, “Tortex guitar picks are an iconic part of the fabric of rock n’ roll, like a pair of filthy leather pants and a snotty disposition. We spotlighted the ubiquity of our brightly colored picks in the campaign “It’s More Than a Pick,” focusing on the familiar Tortex color coding used to denote pick gauge. The desire to “give back” to diehard Tortex users led the creative team to the idea of printing the header card on vinyl rather than paper and adding a kiss-cut to the dieline around the Tortex logo. The result? A vinyl sticker for every Tortex devotee to slap on their guitar case, guitar, amp, or groupie’s ass.”