Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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The parts are greater than the sum

I’m not sure when the trend started, but these days technology sites routinely provide us with “tear-downs” of the latest iPads, laptops and other devices. The insides have become just as important as the outsides. I’ve tried for years to find a project that would accommodate a disassembled visual idea, with no luck. I’m beginning to think it will never happen, but it doesn’t stop me from admiring Todd McLellan’s beautiful photographic series. Engadget should hire him to do it right.

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