Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Tyvek footwear

Tyvek is the material of choice for FedEx pouches, house wrap, hazmat suits — and for students of ancient history — CD sleeves. I’ve been using wallets made of this high-density material for a while. It’s super strong but has a thin profile. Now Civic Duty footwear is getting in on the polyethylene goodness. Their line of shoes are made with glues and dyes that are environmentally friendly and their packaging is made of recycled materials.