Brand66

Just what the world needs: another blog from another self-important design guru. Brand66 is a design discussion presented by — me, Michael Rylander. Over the years, I've been lucky enough to work on some the world's great brands, like Apple, Sony, BMW, Fortune, and American Express.

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Wadi Rum sustainable hotel

Oppenheim Architecture + Design took first place at a competition for an hotel in the Jordanian region of Wadi Rum. Due for completion in 2014, it creates 47 lodges into the red sandstone cliffs. Chad Oppenheim, founder of OAD explains: “We have trained and heightened our senses to see, smell, taste, hear, and touch the mystical beauty of Wadi Rum. We tapped the inherent power of the desert through primal and instinctual design moves, informed by the forces, rhythms and patterns of nature - past, present, and future.” The project includes sustainable measures such as the reharvesting of grey/black water and various water conservation systems for both human and site irrigation.

Reader Comments (1)

how do wolves not come and eat your sleeping face...

August 3, 2011 | Unregistered Commenterloren

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